Check out this recent review of The African Art Hub!
The popularity of African art has recently increased, but African artists remain underrepresented in the global art scene. The appetite for contemporary art in global online auctions is driven by African collectors. In 2021, Sotheby’s Modern & Contemporary Africa Art online action exceeded the pre-sale agreement by 40%.
While such developments are welcome, they indicate that art enthusiasts have difficulty building their collections due to limited access. There is a clear discrepancy between the demand and supply dynamics of African art.
Thanks to dedicated agencies such as The African Art Hub, African art is now accessible to a global audience.
A dedicated African Art Marketplace
African Art Hub is an online marketplace dedicated to contemporary African art. Founded in 2021, the agency is the brainchild of Abraham Abia Biteo Roka, an energy lawyer and entrepreneur.
Contemporary African artists are encouraged to take part in the global art scene by the agency. By using online technology, the agency helps African artists overcome marketing obstacles.
In addition to advancing African economic empowerment, the online art agency is part of Abraham Abia Biteo Roka undying commitment. The project represents a burning desire to support African artists and elevate African art around the world.
Empowering Creativity and Artistic Expression
African Art Hub understands the challenges posed by the traditional selling process, marked by stiff competition and high entry barriers. The entry barriers associated with high-end art galleries are eliminated by online art marketplaces.
Art hubs give artists direct access to the market and connect them with a large audience of art enthusiasts. As a result, artists can remain creative and focus on creating authentic works without being constrained by gallery requirements.
Through TAAH, African artists can follow their creative energies and embrace their artistic expressions. African artists are also able to reach a global audience through the marketplace, as it dissolves geographical barriers.
It is possible for African artists to build a fanbase of art enthusiasts who appreciate and readily purchase their work. While connecting with their target market, TAAH allows artists to develop their artistic skills.
Turning African Artists into Entrepreneurs
The African Art Hub’s most endearing goal is to empower African artists economically. Furthermore, TAAH aims to empower and develop African artists into savvy entrepreneurs in addition to providing access to a global art market.
TAAH’s innovative community program prepares artists to thrive in the international market. Through it, artists can learn how to turn their art into successful cross-border businesses.
Seminars, lectures, and presentations are regularly held at the agency to help artists improve their skills and knowledge. In order to consistently improve their craft and product positioning, artists undergo periodic critique sessions.
Additionally, the art agency works with various stakeholders, practitioners, and art enthusiasts to raise the profile of African artists in its network. It holds regular artist interviews and distributes them across the internet to raise awareness.
Ushering African Artists into the 21st Century
The African Art Hub aims to revolutionize the African art scene by helping artists access the global market. Online art marketplaces remove steep entry barriers and allow artists to curate their work. Prices, target markets, and market preferences are all personalized by the agency.
Handpicked Ambassadors from different countries and continents make up its Ambassador program. Ambassadors act as liaisons between TAAH and the artists they represent in their region. As a result of the program, artists are able to interact, learn, and grow in a conducive environment.
By forming strategic alliances and collaborations, artists can solidify their local presence. Artists in African countries may be able to overcome most challenges by presenting a united front.
A Bright Future for the African Art Scene
The African Art Hub is the missing link between African contemporary art and the global market. Within two short years, the innovative art agency is already making waves in the international art market.
In order to provide artists with the best of both worlds, the agency plans to open a physical gallery dedicated to contemporary African art. In addition to fostering collaboration with existing art agencies, a conventional art gallery will create a culture of haute art surrounding contemporary African art.